CIPR GOLD AWARD

For my poster session I chose the "Hippowaste-Death of the Skip" campaign by Remarkable Group. The campaign won CIPR Gold Award in The Best use of Design category in Wessex region.

Just to give you a few facts about Hippowaste, it is a trading name for Waste Management Ltd., a national provider of innovative and integrated waste management solutions. It delivers convenient solutions to householders, businesses, trade users and local authorities nationwide. It is commited to creating and developing ways to dispose of the waste in an ethical, eficient and cost-effective manner.

Hippowaste's product, Hippobag, is and exeptionally strong bag that can hold large amount of waste and is ideal for both domestic and construction projects.

What they wanted to achieve was:

• to target businesses with a multi layered marketing communications campaign
• to secure meetings for Hippowaste's sales force
• to increase awareness of Hippowaste
  

Do you think this company and its product and services are interesting? How can you create a campaign about waste management company that will actually grab people's attention? Do you think it is difficult?

Can you think of any other product or services that may seem very boring to a consumer? How to promote them? Can you think of other campaigns that were successful although the product was not particularly exciting?

I am looking forward to read your comments and have a bit of a discussion about this.